Kimberly Branson, Vice President of Business Architecture and Strategy at Medica, a Minnesota based health plan, shares the journey that Medica took to transform its technology infrastructure in order to meet its business goals. Kim provides the narrative that begins with both internal and external challenges that had to be met for success.

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In this video you will learn:

  • How Medica deals with consumer expectations, regulatory changes and business model evolution
  • The importance of combining people, process change and innovative technology
  • How customer service training modifications can make a significant difference in multiple areas

Medica’s story is a dramatic one, and Kim tells it with many important anecdotes and examples. Watch this video to better understand how a diverse health plan with individual, government and commercial lines of business is making it in today’s challenging healthcare marketplace.

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