Market dynamics are forcing health insurers to significantly re-evaluate the way they do business, their interactions with members and providers, and the people, processes and technologies necessary to support these changes. Successful health insurers are making communications possible through multiple channels based on consumer choice, providing cost transparency and offering incentives for healthy behaviors.
This webinar will provide information from recent market studies and specific examples illustrating some of the most important considerations for health plans’ success now and in the future. The data shared will reveal how engaged digital consumers regard the services provided by health insurers and expectations as well as the level of trust held by members in the context of new disruptive entities and partnerships emerging in healthcare.
During this webinar, you'll learn:
- What are the top organizational priorities for health insurance executives?
- What are the key challenges and solutions that enable health insurers to meet those objectives?
- What are the most important expectations that members have of their health insurer?
- What is the trust level between members and health insurance organizations and how does this relate to new disruptive entities entering healthcare?
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