HealthEdge, in partnership with market research firm Survata, completed a survey of over 200 health plan executives working in the Medicare or Medicare Advantage and found insurers are focused on growing those lines of business faster than traditional Medicare. More than 11,000 baby boomers turn 65 each day and enter the Medicare market. While sales and marketing to this population are important for growth, the survey found insurers are focused on other ways to grow their Medicare Advantage business.

Download the Executive Report to learn:

  • How health plans are looking to capitalize on the immense market opportunity presented by baby boomers turning 65
  • What role value-based contracts play with organizations looking to grow their Medicare Advantage business
  • The challenges insurers face with frequent changing regulations, and how technology can help ease the burden
Medicare Advantage growth represents over $360 billion in market potential. But without a strong growth strategy and a technology infrastructure that supports expansion, health plans will not be able to keep up with the demand presented by baby boomers aging into Medicare.

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