Webinar
Activate Today's Medicare Member: Effective Engagement Strategies
Wednesday, June 5th | 2pm EST / 11am PST
Motivating Medicare members to take action to improve their health is a high priority for health plans. Empowering behavior change improves health outcomes among members, builds trust and loyalty, and expands earning potential for plans. Just because you’re communicating with your members doesn’t mean you’re connecting. But with the right engagement strategy, you can deeply engage and motivate members to take actions that matter.
Today’s Medicare members are more technology-savvy than most people give them credit for, thus overlooking an opportunity to connect with Medicare members digitally. Attendees will walk away with a better understanding on how to effectively engage Medicare members to the benefit of both the member and the health plan.
By taking proactive measures, plans can build deeper relationships with members, helping to enhance loyalty and retention, improve utilization rates, and support better health outcomes overall—all of which lead to a stronger business.
Learn about:
The reality of seniors and tech adoption: we’re debunking the myth that seniors don’t use technology
- How to turn the latest CMS proposed supplemental benefit engagement regulations into a growth opportunity.
- Why engaging early and often helps members feel guided, supported, and valued — leading to stronger retention, NPS, and benefit activation
- The importance of an omnichannel strategy to maximize engagement and activation
- How to optimize for the action you want by leveraging data to make your communications to members far more targeted, heading off underutilization at the pass
Speakers
Elizabeth Shaw
Senior Vice President, Engagement Solutions
Linkwell Health
Elizabeth ensures that the strategies, journeys, and content that power Linkwell’s products motivate our clients’ members to take the next best action for their health. She joined the team in January 2021, after spending more than two decades covering health and wellness for consumer media brands. She’s the former editor in chief of HealthCentral.com and FamilyFun magazine, and she held senior editorial roles at SELF, Parenting, and more. Elizabeth lives in Rye, NY, with her husband and 18-year-old son and just found out she’s a future Hoosier mom.
Erin Clark
Director, Member Marketing
HealthEdge
Erin joined the Wellframe team in March 2020. In her role as Director, she works with Wellframe's health plan customers to develop and execute marketing strategies that support member recruitment and adoption onto the platform. Erin has worked in communications and marketing for the past 10 years across several industries including non-profit, state government, and agency. She moved to the Boston area 12 years ago, enjoys playing trivia with friends, and will never say no to macaroni and cheese.